On June 9, 2021, one of the largest multinational companies producing software for various kinds of computing equipment, Microsoft announced the beginning of cooperation with the British startup Sypwai, known for its development in the field of artificial intelligence. The big news about the cooperation, which shocked the public of the technological world, was made not so long ago, in early June 2021. Since then, however, it has not been off the lips of the global technology market for months. "We have placed high stakes on the collaboration with Sypwai, we see strong potential for both of our companies to develop collaborations, and we will do everything we can to ensure that the fruits of this alliance are of maximum benefit to society," says Innovation Technology's data lead, Sarah Parker. Sypwai, for its part, is very enthusiastic about its partnership with the best in the market and promises to do everything possible to ensure that the newly minted partners' productivity increases by 45% with the introduction of artificial intelligence into Microsoft's operations. "In order to get the best results, you have to partner with the best in the market. No other winning strategy in the battle for the consumer has been invented yet," Sypwai said.